Digital technology has changed the way we work and live forever, creating a borderless global society, as well as a multifaceted, always-in-flux international economy. It has altered the way we communicate and share information in both our personal lives and our businesses. In this highly networked, highly mobile "Webciety," the convergence of smart technologies and the Internet is letting us sell goods and services, share ideas, images and entertainment, and connect with others across cultures and companies. It has brought people together in an unprecedented way and kept them informed, minute by minute.
The distance between us has shrunk, and social-networking sites are part of the reason. They make it easy to get in touch with almost anyone you want to, whenever you want. But social nets have evolved beyond mere connection: today, many are focused on specific areas of interest or expertise. They're a form of visual communication, a way to connect in an increasingly Web-driven society.
In a bumpy economy, technology holds a key to recovery, allowing companies to share intelligence, fine-tune product design and improve quality. It is also being tapped to boost corporate efficiency, cut costs and streamline operations in a host of different areas, from supply chain management and logistics to manufacturing.
Leading-edge digital technology is more essential than ever in 2010. It's what keeps businesses competitive, and it's what keeps all of us connected to family, friends, coworkers and customers. The latest technologies are designed to help us connect better, share more and save energy and money.
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